At the end of the day, the objective or primary goal of any business is profit. While it’s not the only measure of success, no one wants to invest in a business opportunity that doesn’t have a proven track record of profitability. One of the most frequently asked questions we get from prospective franchisees is ‘How profitable is owning a Studio Pilates Studio?’ and while there’s no one size-fits-all answer, many of our studio owners report rapid payback periods on their investments, we’ve never closed a studio due to financial hardship and our studios continue to smash records for attendance and leads.
Here are 3 things Studio Pilates does to help drive profitability for franchisees:
We use our contacts for your advantage
Starting a business from scratch is incredibly costly. You’ll need to source your own commercial leasing negotiations, permits, building plans/blueprints, finance, website development, tradesmen, insurance and accounting, staff recruitment, legal costs, utility costs and so much more (read more about how much it costs to open an independent Pilates studio here). Because of the nature of the Studio Pilates business model, we have an internal team who take care of your studio build/fit out, marketing and so much more! This means that you benefit from our network of trusted suppliers and contractors (who have helped us build over 100 studios in just over 10 years) who provide us with cost effective solutions – often at discounted rates.
We help drive client leads
Studio Pilates has a dedicated support team full of specialists who are on hand to provide guidance and support whenever and wherever it’s needed. This of course includes lead generation to help get a rush of clients through your door, which is what drives profits! We also provide all of our new studios with a customised digital pre-launch lead generation campaign, to complement your Local Area marketing activities, which helps ensure your studio is full of happy loyal clients from the day it opens. We frequently provide our incoming franchisees with over 1,000 leads in their pre-launch campaign before the studio even opens – including our new West Malling franchise with a staggering 1,792 leads!
We have proven systems in place that work
Ask any of the Studio Pilates Studio Owners who operate busy and profitable studios and they’ll tell you their secret to their success is because they followed the systems (including Rosa McCartney who owns 3 busy Studio Pilates Studios). The Studio Pilates co-founders spent over 10 years developing, refining and testing these systems to make it as easy as possible for anyone – even those without fitness or business background – to succeed at Studio Pilates. We provide you with everything you need to ensure your leads are where they should be and your cash flow is positive… All you have to do is follow them.
For more information on franchising opportunities with Studio Pilates International, book an obligation-free call and we’ll be happy to answer any questions you may have!
You can also email or call one of our friendly and helpful team:
AUS, NZ, Canada, Europe: John L. Scott – joinus@studiopilates.com or call +61 431 178 272
UK: Alison Day – ukjoinus@studiopilates.com or call +44 7572 060 187
USA: January Swiderski – usajoinus@studiopilates.com or call +1 (214) 471-6721
